Selected work

• Global Search & PersonalizationRalph LaurenLed Bloomreach selection and integration across three regions, connecting search, merchandising and personalized discovery.
• Ask Navy: Conversational ShoppingGap Inc. / Old NavyDefined the business case, platform evaluation and product requirements for guided shopping and in-chat purchase actions.
• AI Product Enrichment & SEO PublishingRalph LaurenConnected AI-generated product metadata to commerce publishing, reducing manual preparation effort by 80%.
• DoorDash: Pilot to National ExpansionGap Inc. / Old NavyLed pilot delivery and performance evaluation, then supported national expansion and ongoing marketplace improvements.
• Payments & CheckoutRalph LaurenDelivered Klarna integrations across web, app and stores, alongside checkout improvements and payment-vendor evaluation.
• Private Store: Gated CommerceRalph LaurenConnected customer eligibility, tiered shopping and transaction reporting across enterprise systems.
• Content Production & AutomationGap Inc. / Old NavyRedesigned content production and routing, removing approximately 27 manual steps per eligible request.
• Global Size & FitRalph LaurenLed localized sizing improvements that increased conversion and helped reduce returns.
• AI Recommendations & Content ActivationNorthstar Travel GroupDefined integration requirements, placement controls and publishing workflows for an AI recommendation platform.
• J.GRANT: Product, Brand & CommerceIndependent business · Founder & Creative DirectorBuilt and launched an independent brand across product development, sourcing, creative direction and commerce operations.