JUSTIN GRANT SWANSONContact

About

New York, NY · Los Angeles, CA

Black-and-white portrait of Justin Grant Swanson.

I believe business and technology should make life better. I care about who benefits from what we build, how it affects people, and whether it deserves their trust.

My ambition is to bring more beauty, usefulness and happiness into everyday life. That means creating things with care, respecting the people who use them, and taking responsibility for the choices behind them. Commercial success matters to me, alongside the value we create for people.

That perspective connects my work across product, technology and business. I lead product strategy and delivery across applied AI, marketing technology, commerce and payments—helping people find what they need, making experiences easier to navigate, and giving teams better tools to do their work.

Across Old Navy, Ralph Lauren and Northstar, I’ve worked through the decisions that turn an idea into something people can use: understanding the problem, setting priorities, building the business case, choosing platforms and defining how the pieces fit together. I bring engineering, design, marketing, analytics and commercial teams together around a clear direction, then carry that work through delivery and adoption.

Building J. GRANT gives me another way to pursue that ambition. As a founder, I work across product, sourcing, creative direction and the everyday realities of running a business. It keeps me close to both the satisfaction of creating something and the responsibility of making it work for customers.

Recent work

Gap Inc. / Old Navy
I led AI strategy and product prioritization, Ask Navy’s brand-side definition and prelaunch readiness, marketplace delivery, and content-workflow improvements.
Northstar Travel Group
I provided contract product leadership for adaptive content serving and activation workflows.
Ralph Lauren
I led work across global search, product listing pages and personalization, Payments & Checkout, Private Store entitlements, and AI Product Enrichment & SEO Publishing.
J. GRANT
I founded an independent swimwear and apparel brand.
J.GRANT LLC
I run an independent practice for product and consulting engagements.

Capabilities

Applied AI products
Conversational shopping, content recommendation and AI-assisted content publishing, defined around grounded data, failure recovery and human review.
Platform integrations and workflows
Requirements that connect feeds, scoring, and rendering to the operating steps teams actually run each day.
Marketing technology and commerce
Technical SEO, search, personalization, payments and gated commerce, measured through organic traffic, revenue per visit, conversion and order value.
Product strategy and delivery
Platform selection, MVP scope, UAT, and release readiness across global, cross-functional teams.

Contact

For leadership roles across product, applied AI and marketing technology, or consulting engagements, email is the best way to reach me.

justingrantswanson@gmail.com